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Undercapitalization is the single biggest reason
new businesses fail. So how much capital is enough? Many tools for measuring needed
capital are out there, but here's one that works particularly well for many small service
and retail businesses.
Using this model, you'll need to begin with
enough capital for a full year of operations. That's a common enough benchmark, but
managing that initial capital is the real trick.
Very important: once you open shop, keep your
initial capital entirely separate from your income. Your capital will pay all your bills
for that whole year, while you bank the income.
Save every penny of gross income for the entire
year. Then, once the year is up, take your income from that period, and use that for
operating income for as long as it will last. Again, bank every penny that comes in the
door during this period. Once the new pool of operating-expense capital is depleted, use
the gross income from that period for your next operating-expense capital pool, and so on.
Chances are, these new operating budgets will
last for fewer and fewer months as you cycle through the exercise. But by the time that
period is close to zero, you should have positive cash flow if your business is really a
winner.
"I was skeptical," reports one small
retailer who tried this system." And it was not an easy thing to make a thousand
dollars in a day and then keep myself from taking out a couple of hundred to pay for an
extra little bill that popped up that day. But I kept on and the discipline helped me keep
from spending more than I had planned for at the outset."
This start-up had about eight months worth of new
capital to employ once the first year was over, and after that first cycle, about six
months worth.
Then a wonderful thing happened.
During the third
cycle, after about two years in business, more capital was left in the bank at the end of
the cycle than the business had started with. That meant positive cash-flow.
"It was really something," the owner
recalls. "That's when we knew that after two years, it was really a business, not
just an experiment."
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