Advertising and Public Relations Analysis
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How you advertise and promote your goods and services may make or break your business. Having a good product or service and not advertising and promoting it is like not having a business at all. Advertising and promotions are the life line of a business and should be treated as such.
We devise a plan that uses advertising and networking as a means to promote your business. We review your short, descriptive copy (text material) that clearly identifies your goods or services, its location and price. We check for phrases that arouse the interest of your readers, listeners or viewers. In the case of a franchise, the franchiser will provide advertising and promotional materials as part of the franchise package. Whether or not this is the case, we review, comment on and, if required, approve these materials before using them. We make sure the advertisements you create are consistent with the image the franchiser is trying to project. The more care and attention you devote to your marketing program, the more successful your business will be.
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Background Report
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A Background Report is required for a company to obtain most types of financing. Such information as a list of names and address of any subsidiaries and affiliates, as well as a non-discrimination policy is to be disclosed. A statement of personal history SBA form 413 is required.
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Business & Finance Publications
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Our publication selections are the journal of management thought and practice, written by authorities in business and business finance. This list of publications offers discussion and debate on agenda-setting issues of both national and international significance while challenging the conventional wisdom of finance and management practice.
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Business Finder Report
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A company must be independently owned and operated, and not dominant in its field. In pursuit to this regulation, a Business Finder Report is needed.
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Business Plan Assessment
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We will assess your business plan and provide you with a written professional opinion of its quality and potential to secure financing. A business plan assessment is less involved than a business plan review. A business plan review is more comprehensive and provides section-by-section analysis and instructions for modifications of the business plan.
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Business Plan Development
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When it comes to business plans, one size does not fit all. Business plans take many sizes, shapes, and forms. All of them, however, have certain purposes in common. They must describe the product or service to be sold and its market (whether that market exists or must be created), and tell how the product will be made or the service performed.
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Business Plan Review
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The ultimate business plan review! ISC Capital's cover-to-cover Business Plan Review provides extensive and highly customized suggestions to instantly improve your plan.
Here's how our professional Business Plan Review can help you create a business plan that truly stands out:
1. Section by section critique and expert analysis of your business plan.
2. List of questions that your business plan does not address - but must.
3. Suggestions and insights to answer each question successfully.
4. Personalized write-up covering the critical areas for you to achieve business plan success.
5. Customized business plan outline that strengthens and organizes your entire plan.
6. Our passion and enthusiasm for improving and preparing business plans - it's one of the most important services we provide.
7. Our 100% satisfaction guarantee in writing. We guarantee our work. Period.
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Capital Searches
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If your company is looking for investors and venture capital, we can assist you on a personalized basis. We can help develop and implement a capital search strategy just for your company.
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Competition Analysis
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Competition is a way of life. Advances in technology can send the profit margins of a successful business into a tailspin causing them to plummet overnight or within a few hours. Considering these and other factors, we can conclude that business is a highly competitive, volatile arena. Because of this volatility and competitiveness, it is important to know your competitors. We answer questions like these:
1. Who are your five nearest direct competitors?
2. Who are your indirect competitors?
3. How are their businesses: steady? increasing? decreasing?
4. What have you learned from their operations? from their advertising?
5. What are their strengths and weaknesses?
6. How does their product or service differ from yours?
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Consultation at ISC Offices
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There is no better way to explore your business financing options than to meet with an expert. Scheduling an office consultation is the best way to make this happen. In a one-on-one discussion, the financing topics and options discussed are customized to suit your specific business situation. You have the full and undivided attention of a business and financing expert who is there solely to work with you. If you are too busy to get away from your office or if you are in a different city, state or country, telephone consultations are the way to go, rather than an in-office consultation.
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Consultation by E-mail
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There is no better way to explore your business financing options than with feedback from an expert. Scheduling an e-mail Consultation is the best way to make this happen. In a matter-of-fact discussion, the financing topics and options discussed are customized to suit your specific business situation. You have the full and undivided attention of a business and financing expert who is available to work with you. If you are too busy to get away from your office or if you are in a different city, state or country, E-mail consultations are the way to go.
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Consultation by Fax
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There is no better way to explore your business financing options than with feedback from an expert. Scheduling a fax consultation is one of the best ways to make this happen. In a matter-of-fact discussion, the financing topics and options discussed are customized to suit your specific business situation. You have the full and undivided attention of a business and financing expert who is available to work with you. If you are too busy to get away from your office or if you are in a different city, state or country, then Consultations by Fax are the way to go.
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Consultation by Phone
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There is no better way to explore your business financing options than to talk with an expert. Scheduling a telephone consultation is the best way to make this happen. In a one-on-one discussion, the financing topics and options discussed are customized to suit your specific business situation. You have the full and undivided attention of a business and financing expert who is there solely to work with you. If you are too busy to get away from your office or if you are in a different city, state or country, telephone consultations are the way to go.
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Credit Report
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ISC and the US government demands a Personal Financial Statement form 413. In accordance with this regulation a credit check is required.
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Customized Business Plan
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Customized Business Plan is a full-length and investor ready business plan that we prepare for you from cover to cover -- including financials. In addition to our expert research and writing services, you receive highly personalized consulting from an experienced team of business plan professionals. If you're interested in how our Customized Business Plan can benefit your company, or if you have any questions, please call us at 312-635-5371.
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D-U-N-S Business Number Report
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A DUNS Business Number Report is required as part of the Certificate of Doing Business.
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Entrepreneurial Finance
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This course is intended for people who may at some point be interested in pursuing managerial careers in the entrepreneurial sector. This group includes people interested in starting a business, buying an existing one, playing a managerial role in a rapidly growing business, providing financial and other resources to entrepreneurial companies, or working in new business development in larger companies.
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Financial Engineering
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ISC Capital Management is a leading financing advisory and management consulting firm for small and medium size businesses. We have helped hundreds of entrepreneurs achieve their financing goals. The primary objective of our Financial Procurement services is to help you get the capital you need to conduct business. We maintain an extensive database of funding sources and can help you raise money to start, buy, or operate any business in the United States. We can custom-tailor our consulting services to meet your needs.
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| Financial Procurement -- Special Price $675.00 |
Financial Procurement
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We maintain an extensive database of funding sources and can help you raise money to start, buy, or operate any business in the United States. We will develop and implement a capital strategy just for your business, this includes researching potential investors and introducing your company personally and follow up with each investor contacted.
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Loan Packaging
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When you need to obtain a loan to finance your business start-up, expansion, or on-going operations, we can assist you in successfully reaching this goal. We will work with you to package the necessary forms and documents required for obtaining loans from banks and other financial institutions. Let us use our expertise in obtaining debt financing to help you in your business endeavors. Find out more about our Loan Packaging services on our website.
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Location Analysis
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The location of your business can play a decisive role in its success or failure. Your location should be built around your customers, it should be accessible and it should provide a sense of security. We consider these questions when addressing our analysis of your location:
1. What are your location needs?
2. What kind of space will you need?
3. Why is the area desirable? the building desirable?
4. Is it easily accessible? Is public transportation available? Is street lighting adequate?
5. Are market shifts or demographic shifts occurring?
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Management Plan Analysis
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Managing a business requires more than just the desire to be your own boss. It demands dedication, persistence, the ability to make decisions and the ability to manage both employees and finances. Our management plan analysis, along with your marketing and financial management plans, sets the foundation for and facilitates the success of your business.
Like plants and equipment, people are resources -- they are the most valuable asset a business has. You will soon discover that employees and staff will play an important role in the total operation of your business. Consequently, it's imperative that you know what skills you possess and those you lack since you will have to hire personnel to supply the skills that you lack. Additionally, it is imperative that you know how to manage and treat your employees. Make them a part of the team. Keep them informed of and get their feedback regarding changes. Our Management Plan Analysis answers questions such as:
How does your background/business experience help you in this business?
What are your weaknesses and how can you compensate for them?
Who will be on the management team?
What are their strengths/weaknesses?
What are their duties?
Are these duties clearly defined?
If a franchise, what type of assistance can you expect from the franchiser?
Will this assistance be ongoing?
What are your current personnel needs?
What are your plans for hiring and training personnel?
What salaries, benefits, vacations, holidays will you offer?
If a franchise, are these issues covered in the management package the franchiser provides?
What benefits, if any, can you afford at this point?
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Marketing Plan Analysis
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Marketing plays a vital role in successful business ventures. How well you market your business, along with a few other considerations, will ultimately determine your degree of success. The key element of a successful marketing plan is to know your customers -- their likes, dislikes, expectations. By identifying these factors, you can develop a marketing strategy that will allow you to arouse and fulfill their needs.
Our marketing plan should be included in your business plan and will contain answers to the questions outlined below.
1. Who are your customers? Define your target market(s).
2. Are your markets growing? steady? declining?
3. Is your market share growing? steady? declining?
4. If a franchise, how is your market segmented?
5. Are your markets large enough to expand?
6. How will you attract, hold, increase your market share? If a franchise, does and will the franchiser provide assistance in this area? Based on the franchiser's strategy, how can you promote your sales?
7. What pricing strategy can be devised?
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Pricing Strategy Analysis
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Our pricing strategy analysis is another marketing technique you can use to improve your overall competitiveness. What you get is a feel for the pricing strategy your competitors are using. That way you can determine if your prices are in line with competitors in your market area and if they are in line with industry averages.
Some of the pricing strategies elements are:
* retail cost and pricing
* competitive position
* pricing below competition
* pricing above competition
* price lining
* multiple pricing
Service costs and pricing (for service businesses only) include:
* service components
* material costs
* labor costs
* overhead costs
Even in a franchise where the franchiser provides operational procedures and materials, it is a good policy to keep abreast of the changes in the marketplace because these changes can affect your competitiveness and profit margins.
We produce a Price/Quality Matrix for ideas on pricing strategies for your competitors. We also determine which of the strategies they use, if it is effective and why it is effective.
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Product or Services Analysis
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We describe the benefits of your goods and services from your customers' perspective. Successful business owners should know what their customers want or expect from them. This type of anticipation can be helpful in building customer satisfaction and loyalty. And, it certainly is a good strategy for beating the competition or retaining your competitiveness. We describe:
1. What you are selling.
2. How your product or service will benefit the customer.
3. Which products/services are in demand; if there will be a steady flow of cash.
4. What is different about the product or service your business is offering.
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The 30-Day Business Plan
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The 30-Day Business Plan delivers the same high quality business plan as our Customized Business Plan -- but we guarantee your plan will be completed within 30 days!
A warning: this service isn't for the faint of heart. Before we move ahead together, we'll need to ensure that you and your team are completely committed to the process and the time constraints. If you're interested, we encourage you to call us at 312.635.5371 to discuss how our 30-Day Business Plan service can benefit you.
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